3Cs Youth Sports Coalition

Community - Competition - Culture

Boys & Girls Clubs of Southeastern Michigan established the 3Cs Youth Sports Coalition to disrupt the cycle of trauma in youth sports.

We’ve all seen youth sports gone wild: parents behaving badly in the stands, coaches fighting on the field, and yelling at referees.  It's not uncommon to witness drug use, drinking and gambling in the parking lots before games of athletes as young as six and seven years old as well as coaches cursing and berating children in the name of motivating them, toughening them up, and teaching them to be warriors! The pressure for every child to become an elite athlete, specialize in one sport and train year-round has become too much for our youth. No wonder by age 13, up to 70% of children have dropped out of organized sports

Often, we fail to realize that a coach’s words—both positive and negative have a lasting impact on youth and can begin their cycle of sports trauma, if not chosen wisely. Founder of Raising Excellence, Coach Reed Maltbie, shares during his TEDx Talks: Echoes beyond the game: the lasting power of a coach's words how “a coach’s words can elevate, accelerate, and resonate well beyond the game. It’s not (just) the skills you teach but the words you speak.”

It’s time we disrupt the culture of youth sports trauma and put an end to the harm preventing our youth from reaping the full benefits of athletics. CLICK TO READ FULL STATEMENT


BGCSM is proud to welcome the first ever 3Cs cohort:

Detroit Bulldogs
Detroit Cardinals
Ypsilanti Braves
Southfield Ravens
Downriver Cobras
BGC Packers
Michigan Tigers
Northwest Cougars
Highland Park Jets
Orchard Lake Cardinals
Mount Clemens Barracudas
Oak Park Saints
Detroit Buckeyes
Four Detroit Chiefs
Detroit Soccer District


Calendar of events:

3C’s Accelerator Program - May 7, May 15 and May 21

Flag Football (Girls & Boys) Kickoff - May 14

Combine at Ford Field - May 15, 2022

Get Involved

Complete the form if you're interested in learning more or registering your team for the 3Cs Youth Sports Coalition Certification. Once form is completed, a member from the team will connect with you for next steps!

For Questions Contact:

Brandon Scott: Brandon.Scott@bgcsm.org

Gregory Wilson: Gregory.wilson@bgcsm.org



3Cs Coalition Application

3Cs Coalition Application

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